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What the no-code movement means for entrepreneurs and startups

What the no-code movement means for entrepreneurs and startups

January 16, 2023
Rossana A. Ammann

Every so often, solutions come along with the potential to change the game. That's certainly the case with no-code, a movement capable of transforming how people build software applications. Before, the only natural way to create software apps involved hiring people with vast coding experience. It was expensive and required a lot of trust. But no-code has made it possible for anyone with little or no coding experience to build fully fleshed-out apps and websites and run successful businesses. Here, we look at the no-code movement and what it means for the future of technology for entrepreneurs and startups. 

What is the no-code movement?

The no-code movement is a trend in the software development industry advocating for the use of no-code or low-code platforms to build software applications. These platforms provide a visual interface that allows people to create apps and websites without needing to write a single line of code. 

It means people can develop their own software without any technical skills. No-code platforms empower entrepreneurs to start businesses thanks to a low barrier to entry and existing companies to progress their ideas quicker. 

The no-code movement has made it easier for people to develop their own software without requiring specialized technical knowledge or expertise. Many people believe that the no-code movement is well on its way to democratizing the creation of software while making it more accessible to a broader range of people.

No-code and low-code, you say?

You'll have heard about low-code if you've even the slightest familiarity with no-code. The primary difference between the two comes down to the amount of coding required. No-code platforms allow users to create applications with drag-and-drop components. Low-code, on the other hand, provides more flexibility and customization options but requires users to understand basic levels of code. 

What is the history of the no-code movement?

Now that's a question. Technically, the no-code movement isn't a new concept and was born from Geocities, a web-hosting service that allowed people to create web pages with little HTML coding knowledge in 1994, after the launch of the World Wide Web. 

Platforms like WordPress, Squarespace, and Wix have also long championed the idea of building things on the internet without needing to be a master in coding. As a result, millions have been able to create websites with minimal coding experience. 

But no-code has taken it to another level, letting people create web applications that are just as good as their coded counterparts. Hundreds of no-code tools are now available, and the movement continues to pick up steam.

What are the benefits and drawbacks of using no-code tools? 

By now, you may have guessed that no-code tools help you build web apps without needing to code. But let's dig a little deeper and look at some of the benefits and drawbacks of using no-code tools to make your next genius idea a reality.


  • Lower barrier to entry. No-code platforms like Bubble help bring ideas to life without creators needing technical skills. What was reserved solely for programmers and developers is now open to everyone.  
  • Speed. You can realize ideas faster and bring them to market quicker, thanks to the accessibility and drag-and-drop nature of no-code tools.  
  • Reduce costs. With no-code, there’s no need to hire developers and programmers; you only pay for the platform, which typically has free versions available. 
  • More control. Once your app is finished, you can tweak and update it as you see fit. There’s no need to go back to the developer and ask them to make changes for you.


  • Less customization. Many options have pre-built templates, which can lead to some constraints regarding customizing your application in the way you want. 
  • Limited functionality. Depending on the case, some no-code platforms have less functionality compared to traditional software development methods.

Why are we so excited about this movement?

It's rare for something to come along offering to revolutionize its industry. But no-code is just that, allowing people to create what their imagination lets them. Want to build the next Twitter? No-code has tools designed to let you start a social media empire. 

No-code websites at work

Feel like making an app based on automation? Thanks to no-code, you can connect apps, automate workflows, and address work more efficiently. Startups can build products faster and get to market, whether creating a dating website, marketplace selling products, a payments product, or a workflow management tool. 

It sounds cliché to say the possibilities are endless, but no-code isn't far off. As other aspects of technology, such as artificial intelligence, improve further, it's hard to see many limits for no-code and low-code tools and what they can do for entrepreneurs and businesses. 

As no-code grows, so does its recognition, and there are now even award shows and events taking place. A community is coming together, providing resources, and sharing ideas. That in itself is the essence of the no-code movement. 

What is the future of no-code software development?

As the no-code movement picks up, expect to see more people becoming aware of the platforms to create and build their own software applications without needing to know how to code. Subsequently, we could see an explosion of people making more software and creating a larger number of solutions for various needs. 

It will empower people to realize their ideas, with the future of no-code development likely to be one of continued growth and evolution. As more people learn about the benefits of this approach and as the technology behind no-code platforms continues to improve, the future could have a lot less code in it than it did ten years ago. 

The future is now

The no-code movement is exciting and offers app builders the power to create solutions leading to tomorrow's companies. No matter the type of software development, from websites to specific platforms, no-code is changing the way people work and offering an exciting future where creativity is embraced and businesses can thrive.