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7 things you need to know about no-code

7 things you need to know about no-code

July 7, 2022
Rossana A. Ammann

No-code is the global movement around the idea that everyone can build digital products without writing a line of code. From simple websites, payment systems, marketplaces, social media platforms, productivity tools, and much more. No-code is empowering business ideas and productivity!

As the years go by, no-code has become an interesting alternative for those with non-technical skills. It is all about visual drag-and-drop interfaces instead of code and programming knowledge, so it can be understood by more people.

With no-code, early-stage founders, entrepreneurs, and everyone with ideas can build their MVPs (Minimum Viable Products) with the most simple features. That will allow them, for example, to launch a new product faster and with reduced costs. There are already many successful businesses and startups built with no-code.

So, before you get started in the no-code movement, these are 7 things you need to know about it!

1. It's especially popular for non-technical people who want to build and launch new ideas

Call it startups, entrepreneurs, innovation teams (intrapreneurs), designers, marketers, enterprises, and anyone with an idea! No-code lets you build applications and websites to bring your digital projects to life. And most importantly: no coding skills or investors are required! 

2. You are faster, so productivity increases

No-code helps you to test your idea at a very early stage. For example, to already get feedback from users and potential customers, and to go deeper into what they need and want. It is easier and faster as you are building your applications/websites with drag-and-drop components. What used to take days and weeks can now be completed in hours.

3. It’s cost-efficient 

As it does not require programming skills, or a complex custom design, it is more accessible. Most no-code tools offer pre-built templates, so you don’t have to build anything from scratch. You can start with no money, and with the platforms that have a free version to get your first product out to the market. If you need extra functionalities, well, you can start paying (as subscriptions vary a lot). It's all based on your needs.

“No-code is for those who can imagine creating, and don’t have the necessary tools to make it real. It's democratizing something that was previously exclusive to a smaller group”. Webflow’s No-Code Conf

4. You don’t need a CTO (chief technical officer) or a single developer 

You don’t need expensive developers to launch your idea or continue working on it, because you are capable of building everything yourself! No-code makes it faster to iterate on customer feedback, and it’s all done by you. How can you learn more about no-code? In bootcamps and online learning programs. Now, if it gets trickier, you can always hire no-code agencies who can further support you.

5. It helps you to test new business ideas

In the words of Alexander Osterwalder, a leading author and the creator of the Business Model Canvas: “entrepreneurs conceive of a business design – a product, an idea, a new process – and then test it”. And the whole cycle will be repeated over and over again until the entrepreneur has a product that meets a market needs and is ready to scale. Sometimes, to make that happen, all people need is to “go live” with their ideas… and yes, for that first version you can use no-code tools!

“What if creating a new product didn’t require learning tons of development frameworks, but instead, you could build it directly based on rules workflows define? Let’s push the limits of what we can bring to life with no-code”,  Webflow’s No-Code Conf

6. It let’s keep the focus where it should be: on your idea!

When using no-code tools for any of the examples we have already mentioned (to build a simple website, a payment system for your startup, a marketplace, or a productivity tool), the focus is there: on the idea you want to launch and that you continue on developing it. As you are working with pre-built elements, you don’t have to create anything new, and you can completely focus on reaching your goal / bringing your idea to life; instead of major details (like learning how to code!). You do what’s needed. 

7. (Bonus) Try, try, try!

“Practice makes the master”, goes the saying. So it’s completely ok if you don’t understand all the no-code tools and platforms from the very beginning. It’s also ok if you feel overwhelmed and confused. It will take some time, but believe us: you will get there! Another thing that can add value, besides trial and error, is being part of a community. Join supportive and active peers who can help you to understand much more about the logic behind no-code while you are all also learning.

Here are other ways how HuggyStudio can support you to learn more about no-code and launch your ideas: 

📮 You can sign up for our newsletter to get informed about how we build businesses with no-code tools and join upcoming events.

💪 The HuggyStudio Agency can help to make your business ideas a reality. Check out the projects the team has worked on and get a quote.